Dataset title: Data from consumer preference to utilise a mobile health app: a stated preference experiment
DOI: 10.25917/5e256ca31c855

 Principal Investigator Contact Information
        Name: David K. E. Lim
           Institution: Curtin University
           Email: David.K.Lim@curtin.edu.au
	   ORCID: 0000-0001-8732-4320

 Associate or Co-investigator Contact Information
        Name: Richard Norman
           Institution: Curtin University
           Email: Richard.Norman@curtin.edu.au
	   ORCID: 0000-0002-3112-3893

 Associate or Co-investigator Contact Information
        Name: Suzanne Robinson
           Institution: Curtin University
           Email: Suzanne.Robinson@curtin.edu.au
	   ORCID: 0000-0001-5703-6475


Date of dataset collection: Dec 2018
Date of dataset publication: Jan 2020 
Keywords: preference study; mobile app; digital health; consumer preference

Primary dataset contact: David K. E. Lim, David.K.Lim@curtin.edu.au

If necessary, further information or contact details may be found by emailing researchdata@curtin.edu.au

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DATA INFORMATION

Data description: This de-identified data was collected during December 2018 via Survey Engine (a company which specialises in the administration of online surveys through an online panel of respondents).

The results reveal key factors in a quantifiable method, with highest to lowest impact on consumers’ preference towards utilisation of a digital administration mobile app. Analysis for consumers’ willingness against each sociodemographic revealed an order of subgroups that were most to least willing to utilise the mobile app.

Number of files & types: 3 xlsx files


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REUSE INFORMATION

Recommended citation: 
Lim, David ; Parsons, Richard; Robinson, Suzanne (2020): Data from: Consumer preference to utilise a mobile health app: a stated preference experiment. Curtin University. Curtin University. DOI: 10.25917/5e256ca31c855


This dataset is provided under a CC BY: Attribution 4.0 License. More details can be found at http://creativecommons.org/licenses/by/4.0/